A corporate identity for Lebanese sweets meant to be sold in Japan. Much research and delving into my experience of the country was brought into play to create market-savvy visuals and name.

Squaretalk is the iconic language system I designed for my Final Year Project. The concept behind it follows that of the system: as my whole project was about creating a switch from a mindset where image complements text to one where text complements image, it has no name attached. The people seeing it variously read it as Squares Talking, Talking Squares, Squarespeak, etc -- all variations that are in truth insignificant, since the meaning itself was universally understood. Instead of having a verbal signature, Squaretalk has a visual one in this logo.